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September 22, 2011

The New Blue Jays Logo



A horribly kept secret of the last couple years has finally been leaked and the Blue Jays new/old logo has come to light. We all knew it was coming; it was just a matter of when. The design is just new enough to look different, and just traditional enough to invoke the nostalgia of the glory years. In my opinion the Blue Jays have "hit a home run" (zing!) with this design. It essentially is the old logo that everyone loves, but touched up just enough to make it look like it wasn't designed 40 years ago. For comparioson's sake, here are the two logos side by side (courtesy uni watch).

The new bird kinda looks like the old bird went on a diet.
The Blue Jays can expect merchandise sales to go through the roof if this really is the new logo. One, because it is great, and two, because suckers like me will get nostalgic for the current logo that nobody even likes and start buying the current merchandise.

Now the question is; what will the new uniforms look like? Standard white and greys obviously, but I am really hoping they make a royal blue alternate (or whatever shade of blue that new logo is set upon).

http://www.uni-watch.com/

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