On the Blue Jays New/Old Uniforms

Some fine looking ball players

 So the Toronto Blue Jays held an "invitation only" unveiling at the Rogers Centre recently, but with the advent of social media and instantaneous communications, anybody who wanted to be there, could be there (in a virtual sense, of course). If nothing else, the fact that these uniforms were kept under wraps and never really got leaked, that the Jays were even able to keep the secret up until their press conference, is quite an impressive feat. Yes, the logo was leaked a couple months ago, but it was anybody's guess what their plans were for the uniform.

Hopefully we never see any of these things again.

Since their release, the response has been almost overwhelmingly unanimous. The uniforms are great! The subtle adjustments to the classic "World Series-era" uniforms do a terrific job of bringing that iconic look up to modern standards.

Personally I am a huge fan of everything the team did with the re-rebranding. The sleek logo looks just enough like the old logo to be instantly recognizable, while making just subtle enough changes to it to avoid looking like the gaudy and over the top, 1997 "tweaking" of the original logo.

The uniform design doesn't need much exposition. The home whites and road greys are classic baseball, and the slight "sharpening up" of the iconic double stripe font for the numbers and front letters look great.

A nice effort, but ugly logo

Most importantly, the BLUE Jays will wear a BLUE jersey for the first time in several years. The tacky, trendy, black jersey is mercifully retired and the Jays new alternate shirt is the exact jersey I have been waiting for for years. The Jays had a blue jersey for a short while in the early 2000's, but combined wth the huge font and terrible logos of the time, it left much to be desired. Now, with the classic rebranding and a solid blue shirt, the Blue Jays finally have, what I would consider to be, a perfect set of uniforms.

I wouldn't mind the team making subtle tweaks going forward, maybe a new alternate on occassion, but this is a uniform set that the Jays should settle on for a long time. Their motto at the unveiling was "logo for life", and from a personal aesthetic preference, I really hope they're serious about that.

Perfection



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The New Blue Jays Logo

A horribly kept secret of the last couple years has finally been leaked and the Blue Jays new/old logo has come to light. We all knew it was coming; it was just a matter of when. The design is just new enough to look different, and just traditional enough to invoke the nostalgia of the glory years. In my opinion the Blue Jays have "hit a home run" (zing!) with this design. It essentially is the old logo that everyone loves, but touched up just enough to make it look like it wasn't designed 40 years ago. For comparioson's sake, here are the two logos side by side (courtesy uni watch).

The new bird kinda looks like the old bird went on a diet.

The Blue Jays can expect merchandise sales to go through the roof if this really is the new logo. One, because it is great, and two, because suckers like me will get nostalgic for the current logo that nobody even likes and start buying the current merchandise.

Now the question is; what will the new uniforms look like? Standard white and greys obviously, but I am really hoping they make a royal blue alternate (or whatever shade of blue that new logo is set upon).

http://www.uni-watch.com/

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St. Johns Refreshing Summer Beverage

I really can not believe this team was named this. They better be getting some money from Tim Horton's. Not only is the name nationally synonymous with a delicious summer time beverage, but the logo looks like it belongs on the cup itself. I am getting thirsty just looking at it!

I suppose the people of St. Johns won't really care, they have a team, that is all that matters, but its a shame that management went with such a ridiculous name. As a Torontonian, I can't help but feel a little guilty that the Baby Leafs moved here and I have been to all of one game, but I guess it is MLSE's place to feel guilty; and they obviously have no emotion (cough...Ryerson MLG deal).



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